Website traffic and time spent for news outletsĭigital advertising revenue on desktop and mobile Year The average minutes per visit was 1.95, down from 2.13 minutes in 2019. The average fourth quarter, monthly unique visitors for the primary domains of these outlets in 2020 was 32.1 million, an 11% increase over the 29 million visitors those sites received in 2019, according to Comscore data. There were 97 such outlets in 2020 (for a full list of outlets and collection methods, see the methodology). This includes both digital-native news publishers, such as Axios or HuffPost, and so-called “legacy” news organizations (those that originated in print or broadcast) like The New York Times or Fox News that met those traffic levels. The news outlets included in this analysis are those whose primary domain – the outlet’s flagship website – averaged at least 10 million unique visitors per month from October to December of each year analyzed, according to Comscore, a cross-platform audience measurement company. Explore the patterns and longitudinal data about digital news below. The vast majority of adults in the United States get at least some news online (via smartphone, computer or tablet), and the online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets.* Digital advertising revenue across all digital entities (beyond just news) continues to grow, with technology companies playing a large role in the flow of both news and revenue. Audio/Podcasting Cable News Digital News Hispanic/Black News Media Local TV News Network News Newspapers Public Broadcasting
0 kommentar(er)
